In my short life, I’ve come to the conclusion that a strong woman makes you a stronger man. A woman who you will face the West’s Winds to protect. And as you look behind you, proud of what you’ve done, you see she needs no protection and the whole time she was standing against the East’s Water.
— “Courage is grace under pressure” Earnest Hemingway —
In that vein, elegance is grace under social pressure, which is why this car is named Grace. She is beautiful. In drafting this ad, I was going to say “She is beautiful, isn’t she?” but realized, it isn’t a question. She is beautiful.
The green is Jaguar’s British racing green. They say green is the color the eye will never tire of seeing, because it is natural and all around us. There is something wild, vulnerable, fierce, and soothing about it and her.
Like any great woman, she demands your attention, but in a way that isn’t asked for but instead is instead freely given. It’s not owed, it’s invested.
She’s beautiful and she’s caring. The type of woman who will slowly put her hand on your back and slowly rub circles to calm you down and instinctively knows when it is needed most.
Don’t fool yourself, though, she is a fickle mistress, but she’s an old world beauty and a mistress that somehow your wife would approve of.
A woman who knows how not to spill caviar on her fox fur shawl.
She may not be able to speak french, but looks french, which is good enough.
Her smoking is not a social faux-pas, but instead something mysterious.
— Tempus Fugit —
A car ages 2 years for every 1 human year, which would make her approximately 42 years old.
Yes, there will be problems, but nothing that can’t be fixed. Yes, there are newer cars. Cars with newer features. Cars with different colored paint. But, I promise you, time will show they have their own set of problems, probably worse problems. They are made of plastic and are cheap. Besides everyone knows, newer cars simply aren’t made the same way.
There is nothing classic about them. Class is the route word of Classic. Think about that for a second.
— Beauty is in the Eye of the Beholder —
And everyone else. You’ll find this to be true each time someone stops you to remind you what a beautiful car you are driving.
Like any mistress, or woman for that matter, she has her own set of issues, life on the road will dish out dints and dings. But be honest, like any man so do you, so I don’t hold that against her and neither should you. Furthermore, she holds her head high and proud.
— “It is the time you have wasted for your rose that makes your rose so important.You are responsible for your rose.” Antoine De Saint-exupery —
You’ve reached the age you need to take care of the woman who is still willing to take care of you. So take the wheel with one hand, hold her hand with the other and face the highway of life. Dream, people. Enjoy the ride. I promise you, it’s a good one, even if there are a few potholes that you may hit.
While you should buy a jaguar, don’t be a jaguar, be a lion. And don’t just be any lion. Be the lion who gorged himself on a gazelle and is now napping the African sunset waiting for another day in his kingdom with his pride.
Just don’t forget that gazelle was probably brought to you by a lioness.